Your loud master gets turned down.
The receiptPeak over loudness: 8.0 dB on the loud master, 12.9 dB on the streaming one. Same song, same -1.0 dBTP peaks.
Same song mastered twice, at -9.1 and -13.9 LUFS. A streaming service that plays at -14 turns the loud one down, and it keeps 4.9 dB less room for the hits.
Two masters, same song
| Master | Loudness |
|---|---|
| Loud | -9.1 LUFS |
| Streaming | -13.9 LUFS |
| Peaks (both) | -1.0 dBTP |
| Peak over loudness | |
|---|---|
| Loud | 8.0 dB |
| Streaming | 12.9 dB |
Measured on one of our own mixes, mastered both ways with Vantage.
After normalization
Turned down to -14, the loud master plays at the same volume as the streaming one, with 4.9 dB less punch on every hit.
Master for where it's going: loud for clubs and CDs, around -14 LUFS for streaming.
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